mobile strategy
Mobile
To app or not to app – 5 boxes to check before you start
By Raquel Goncalves, Strategic Planning Director – Wunderman Portugal A study conducted in 2014 by Flurry – Yahoo’s data analytics and mobile advertising arm – showed that about 86% of time spent on mobile devices is used on applications, vs time spent on browsers amounting to just 14%. There is no doubt that the apps [...]
Mobile
To app or not to app – 5 boxes to check before you start
Content marketing
Content marketing strategy: responding to the challenge of efficiency
Media
Programmatic in practice: getting real about outcomes, success factors and relevance
Customer engagement