Customer experience
Time to get the digital customer experience right – again
For most seasoned marketers (and many others), concepts such as the customer experience, touchpoints, customer journeys and the like are not really new. And yet, attention for these phenomena has never been as high as it is today. Two reasons for this are the pervasiveness of digital technologies and the increasingly customer-driven economy. [...]
Mobile
To app or not to app – 5 boxes to check before you start
Content marketing
Content marketing strategy: responding to the challenge of efficiency
Media
Programmatic in practice: getting real about outcomes, success factors and relevance
Customer engagement