Dmexco 2015: the Wunderman customer and partner experience
A bunch of global announcements, international top speakers and a record number of both visitors (43,384 or over 10,000 more than last year) and speakers (500): dmexco 2015 was a hit.
Numbers are one thing. What happened during the conferences, on the exposition floor (and at the 3 big parties) another. A first overview of the edition 2015 of dmexco, the annual digital marketing exposition and conference in Cologne (Germany), which took place yesterday and today.
What a week it was. Jens Kurznack, General Manager at Wunderman Germany, saw a very good event with full halls and virtually all customers visiting the Wunderman lounge.
International growth and inspiration: dmexco becomes the place to be
Since it started, dmexco has become ever more international event, putting itself on the map of exhibitors, speakers and visitors from far outside Germany.
Jens confirms the growing international importance of dmexco. And he’s not alone. Before the event started, Adweek published a piece, stating that “Over the years, the two-day expo has grown from an event that fostered Germany’s tech scene to a global gathering of big-name brands, agencies and ad-tech companies”. The interviewed exhibitors strengthen the statement even more.
This year’s edition was great for us in other regards too. With Martin Sorrell as the opening keynote speaker and Wunderman CEO Mark Read in a panel on ‘the content revolution’ there was quite some inspiration going on.
Views from the trenches: hot topics – getting the full picture
Several media reported on all the launches and the “hot topics” (more soon). Yet, what did Jens and our teams on the spot see? Jens Kurznack: “clearly marketing automation across all channels (including offline), everything related to analytics, data and tracking, and more and more intelligent targeting”.
Wunderman strategist Stefan Wörnle talked with customers on data and automation in a few seminars and confirms that both themes characterised dmexco 2015 most.
It’s not the first time we’re at dmexco of course and, just as is the case at any other big event, the meeting and networking dimension remains important. As Jens says “in a sense it’s like the annual class reunion too“.
Meeting with customers and partners: it’s what matters, certainly at an event our customers wouldn’t want to miss for the world. Yet, when you visit dmexco it’s easy to get lost with all the different topics going on in different halls. Therefore, and because customers get the full picture of integrated digital marketing, we prepared the event with our clients upfront and offered guided tours again this year, tailored to their individual focus and preferences.
About 20 Wunderman clients joined Stefan Wörnle for a walk to explore what innovative vendors and Wunderman partners like Adobe, Bazaarvoice, inteliAd, maloon or Lithium had to offer at dmexco.
“Those 2 hours walks help our clients to spot new ideas and IT solutions and link them to their daily agendas around CRM, Loyalty and Data Driven Marketing”, Stefan explains.
What happens in Cologne…stay tuned
This way we offer everyone a guided, individual and deep-diving overall visit experience. Our booth, located in the agency lounge, then serves as an area to talk, rest, have a break, start a tour and of course have a chat.
Although it must be said that a lot of the traditional chatting happens at one of the mentioned three parties. And, we admit, more than once the talks are about the party of the previous day as well.
And the content, keynotes and topics? Stay tuned for more blogs on those as there is really a lot to tackle. Again: dmexco 2015 was a hit, in all possible ways.
In case you’re more interested in the parties than in the keynotes and great insights shared at dmexco 2015, then maybe just do what Jens advises you to do anyway: come and visit us next year!