Retail
Customer engagement
Vendula Mrázová: successful loyalty programmes in practice
Loyal customers: we all want them but the ways to ‘get’ and retain them are changing as customers themselves are. Customer loyalty is about more than loyalty programmes and rebates but good loyalty programmes still matter a lot. While discounts remain the cornerstone of a loyalty programme, it needs to be supplemented by other benefits [...]
E-commerce
Moving to mobile: m-commerce and the fashion shopper
Our colleagues at FusePump recently looked at fashion and digital commerce in a report and accompanying infographic. The report indicates fashion consumers are increasingly opting to shop online. To do so they use an increasing range of devices and multiple channels. That might be true for many other categories but fashion retailers have more [...]
Mobile
To app or not to app – 5 boxes to check before you start
Content marketing
Content marketing strategy: responding to the challenge of efficiency
Media
Programmatic in practice: getting real about outcomes, success factors and relevance
Customer engagement