Research
12 ways to win over the whimsical content consumer
How do you market Content – with an entertaining capital C – in times of almighty artists and splintered audiences? These Days Research dug up a dozen interesting approaches and arranged them into an epic essay: the entertainment industry’s quest – in XII Herculean Labours – for Content market control. – By [...]
The state of multichannel: your journey towards integrated and contextual marketing
Adobe released its “Digital Intelligence Briefing: The Multichannel Reality” report, conducted with Econsultancy. At first sight, it seems that in the last two years there hasn’t changed a lot in multichannel marketing. So, haven’t businesses been catching up with the way consumers engage across channels? Haven’t [...]
Welcome to the smartphone society – onwards to ubiquitous mobility
According to Ofcom research, smartphones are now the most popular device for getting online in the UK, reason for the communications regulator to call the UK a smartphone society. The list of countries where smartphones take over the usage of laptops as the number one device to access the internet is growing. More importantly, the behavioural [...]
Moving to mobile: m-commerce and the fashion shopper
Our colleagues at FusePump recently looked at fashion and digital commerce in a report and accompanying infographic. The report indicates fashion consumers are increasingly opting to shop online. To do so they use an increasing range of devices and multiple channels. That might be true for many other categories but fashion retailers have more [...]