Customer engagement
Digital storytelling: beyond once upon a time
Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging that proves to be effective. This doesn’t mean that storytelling in marketing is new. The best copywriters and direct marketers knew how to take readers [...]
Mobile
To app or not to app – 5 boxes to check before you start
Content marketing
Content marketing strategy: responding to the challenge of efficiency
Media
Programmatic in practice: getting real about outcomes, success factors and relevance
Customer engagement