5 Pointers To Tackle The Triple #Personalization Paradox
“The marketing industry has been promising personalization at scale for the past 20 years. Expecting a machine to generate the perfect personalized experience, however, remains a fool’s errand,” a three-headed committee of Analytics Directors at McKinsey told HBR, last November. So far, “7% of consumers receiving personalized offers — via [...]
Vendula Mrázová: successful loyalty programmes in practice
Loyal customers: we all want them but the ways to ‘get’ and retain them are changing as customers themselves are. Customer loyalty is about more than loyalty programmes and rebates but good loyalty programmes still matter a lot. While discounts remain the cornerstone of a loyalty programme, it needs to be supplemented by other [...]
3 precious reasons to be #prigital
By Frank Delmelle – Content Strategist at These Days Belgium Digital accounts for more than 50% of the time people spend with media worldwide. Print is worth a seemingly trivial 5%. Why then, should CMO’s even consider the dinosaur many believe print to be? 1. “Response rates to letters are typically 30 times better [...]
To app or not to app – 5 boxes to check before you start
By Raquel Goncalves, Strategic Planning Director – Wunderman Portugal A study conducted in 2014 by Flurry – Yahoo’s data analytics and mobile advertising arm – showed that about 86% of time spent on mobile devices is used on applications, vs time spent on browsers amounting to just 14%. There is no doubt that the apps [...]